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Cover image for Warm Heart Senior Living -
Warm Heart Senior Living - New Website for a Licensed Senior Care Home Warm Heart Senior Living provides 24-hour, family-style care for seniors in San Diego. As a newly launched facility, they had no online presence, and families searching for trusted senior care had no way to find or verify them. For this audience, the website had one job: earn trust fast enough that a family picks up the phone. What I did: Designed a one-page site structured around the family decision journey, care philosophy, facility, services, proof, contact Developed compassionate copy that emphasized safety, certified caregivers, and personalized care Used warm brand tones and facility photography to create an immediate sense of home Implemented local SEO and schema markup for LocalBusiness, FAQPage, and AboutPage to improve local search visibility Added GEO optimization for AI search readiness, positioning the facility to appear in AI-generated overviews Built a custom PHP plugin to automate global schema across the site Result: Fully launched and search-optimized within one month. Increased family inquiries and phone calls, improved credibility for licensing and referrals, and a content flow that guides visitors directly to scheduling a tour. Built on WordPress and Breakdance with ACF, Rank Math, and a custom PHP plugin for schema automation.
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Cover image for San Diego Emerging Museum Professionals
San Diego Emerging Museum Professionals - Redesign & Systems Rebuild SDEMP connects and supports museum professionals across the San Diego region. Their website had recognizable branding the board wanted to keep, but the backend made routine updates slow and difficult, and visitors weren't finding what they needed. The challenge wasn't starting over. It was making what existed actually work. What I did: Rebuilt the site architecture while preserving existing brand identity Restructured event management so board members could post updates in minutes without touching code Streamlined navigation around the three things visitors come for: events, resources, and getting involved Built a custom board member section for easy, code-free updates Upgraded accessibility to meet ADA standards Improved SEO structure and optimized site speed across mobile and desktop Result: Faster performance, more frequent event postings, and a backend the board actually uses, without losing the brand presence their audience already recognized. Built on WordPress and Breakdance, optimized for speed with a lean plugin footprint.
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