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San Diego Emerging Museum Professionals - Redesign & Systems Rebuild
SDEMP connects and supports museum professionals across the San Diego region. Their website had recognizable branding the board wanted to keep, but the backend made routine updates slow and difficult, and visitors weren't finding what they needed.
The challenge wasn't starting over. It was making what existed actually work.
What I did:
Rebuilt the site architecture while preserving existing brand identity
Restructured event management so board members could post updates in minutes without touching code
Streamlined navigation around the three things visitors come for: events, resources, and getting involved
Built a custom board member section for easy, code-free updates
Upgraded accessibility to meet ADA standards
Improved SEO structure and optimized site speed across mobile and desktop
Result: Faster performance, more frequent event postings, and a backend the board actually uses, without losing the brand presence their audience already recognized.
Built on WordPress and Breakdance, optimized for speed with a lean plugin footprint.
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