Frances Naty Go
Senior web consultant: strategy, build & WordPress systems.
New to Contra
Frances Naty is ready for their next project!
Warm Heart Senior Living - New Website for a Licensed Senior Care Home
Warm Heart Senior Living provides 24-hour, family-style care for seniors in San Diego. As a newly launched facility, they had no online presence, and families searching for trusted senior care had no way to find or verify them.
For this audience, the website had one job: earn trust fast enough that a family picks up the phone.
What I did:
Designed a one-page site structured around the family decision journey, care philosophy, facility, services, proof, contact
Developed compassionate copy that emphasized safety, certified caregivers, and personalized care
Used warm brand tones and facility photography to create an immediate sense of home
Implemented local SEO and schema markup for LocalBusiness, FAQPage, and AboutPage to improve local search visibility
Added GEO optimization for AI search readiness, positioning the facility to appear in AI-generated overviews
Built a custom PHP plugin to automate global schema across the site
Result: Fully launched and search-optimized within one month. Increased family inquiries and phone calls, improved credibility for licensing and referrals, and a content flow that guides visitors directly to scheduling a tour.
Built on WordPress and Breakdance with ACF, Rank Math, and a custom PHP plugin for schema automation.
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San Diego Emerging Museum Professionals - Redesign & Systems Rebuild
SDEMP connects and supports museum professionals across the San Diego region. Their website had recognizable branding the board wanted to keep, but the backend made routine updates slow and difficult, and visitors weren't finding what they needed.
The challenge wasn't starting over. It was making what existed actually work.
What I did:
Rebuilt the site architecture while preserving existing brand identity
Restructured event management so board members could post updates in minutes without touching code
Streamlined navigation around the three things visitors come for: events, resources, and getting involved
Built a custom board member section for easy, code-free updates
Upgraded accessibility to meet ADA standards
Improved SEO structure and optimized site speed across mobile and desktop
Result: Faster performance, more frequent event postings, and a backend the board actually uses, without losing the brand presence their audience already recognized.
Built on WordPress and Breakdance, optimized for speed with a lean plugin footprint.
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Mo's Stucco is a third-generation, family-owned stucco company in San Diego County with over 30 years of craftsmanship, and no website to show for it. They had the reputation. They needed the presence to match it.
The goal wasn't just a website. It was a first impression they'd never had to make before, done right the first time.
What I did:
Built a complete WordPress site from the ground up using Breakdance
Designed for mobile-first with bold visuals that let the work speak
Wrote and structured service pages around how homeowners actually make hiring decisions
Built a before-and-after gallery to showcase project transformations
Added quote request forms and clear calls to action to convert visitors into inquiries
Optimized site architecture for local SEO from day one
Result: A professional online presence for the first time in three decades — built to generate leads, rank locally, and give Mo's Stucco full ownership and control going forward.
Built on WordPress and Breakdance, optimized for speed with a lean plugin footprint.
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Gemstone Gymnastics needed a website that worked as hard as their coaches: easy for parents to navigate, simple to book, and built to hold up on mobile.
The existing site had outdated design, inconsistent elements, and no clear path for parents to find classes or take action.
What I did:
Rebuilt the site architecture around parent decision flow: classes, booking, coaches
Standardized design elements across all pages for visual consistency
Built an interactive class finder for age and skill-based navigation
Optimized for mobile performance and local SEO
Built on WordPress and Breakdance, optimized for speed with a lean plugin footprint
Result: A responsive, family-friendly site that reflects their mission and removes friction for the parents they serve.
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