Hichem Bennaceur's avatar
Hichem Bennaceur
London, UK
CRO specialist, Web/product analytics expert
5.0
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Cover image for Fix analytics stack for Visotrust US based Saas company
Fix analytics stack for Visotrust US based Saas company
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Cover image for There's a famous marketing saying: "If you're talking to eve...
There's a famous marketing saying: "If you're talking to everyone, you're talking to no one." And that's where positioning comes in. Positioning is the process of defining: What you do How you do it Who you do it for But, why is it important? Because it helps: Tackle the right problem Differentiate you from competitors Appeal to the right audience Make your message clear Increase prices Here's a great example of great positioning: "Shopify helps people start an online store with ease so they can sell products they love and make a living." Your position statement should be easy to understand and explain clearly what you offer. So, what's your positioning statement?
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Cover image for Scalable CRO Program with 45% Test Win Rate
Scalable CRO Program with 45% Test Win Rate
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Cover image for Analytics tracking for Viget agency clients
Analytics tracking for Viget agency clients
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Product Data Analyst(1)