Designing with heart for heart-driven brands
Designing with heart for heart-driven brands
Helping Businesses Stand Out Through Strategy & Design
Some of my favorite work never sees the shelves.
These were alternate brand concepts for Rise & Grind Coffee, a Black-owned online coffee brand I helped shape. The client went in another direction, but I'm still obessed with the red and black concept.
Honestly? I'd still drink this version of the brand.
Which concept would you grab off the shelf?
#BrandDesign #PackagingConcepts #CreativeProcess
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Every concept tells a story — even the ones that never leave your artboard.
When I was developing the packaging system for Dr. O’Neal’s Skincare Essentials (DOSE), I explored how texture, tone, and light could shift the same brand essence into completely different experiences.
One direction whispered ritual. Another radiated science. A third captured that serene middle ground between the two.
These concepts might never reach production, but they represent something important — possibility. They remind me that design isn’t only about the final product; it’s about exploring the range of what a brand could become.
It made me wonder — what do you do with your unchosen concepts?
Archive them? Rework them later? Or let them rest as part of your evolution?
#PackagingDesign #BrandIdentity #SkincareBranding
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Graphic designer
Graphic designer
Designer specialized in brand growth
Designer specialized in brand growth
Brand Identity & Logo Designer for Bold Brands
Brand Identity & Logo Designer for Bold Brands
MAJIK is luxury makeup for the Gothic, shadowed, and arcane. It channels inner darkness with obsidian blacks, bruised purples, and blood-rich reds that seep into skin. Not for daylight; this is pigment for rituals and midnight.
The packaging I designed is meant to feel like something otherworldly, an ancient tome. The exterior is matte black, soft and absorbing. At the center sits my original MAJIK logo mark, glossed into the surface and sealed with a thin iridescent film. The mark itself is reflective, but the film bends the light, flashing a range of color, providing a MAJIK look, depending on how it catches the light.
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The future of advertising is moving fast, and Seedance 2.5 is proof.
I was able to direct and produce this full commercial concept in record time, moving seamlessly from a narrative fantasy set into a clean product reveal.
What excites me most isn't just the speed, but the trajectory. As AI video tools mature, the level of precision, control, and detail will soon rival top-tier VFX pipelines. We are shifting from basic generation to true digital directing at scale.
Looking forward to pushing these workflows further to build even cleaner, more complex productions.
What are your thoughts on AI-driven commercial production?
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Here's a great example of creating better audio quality for your video content to make it more pleasing and easier to watch.
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I’ve decided to officially offer my bookkeeping services under a new name: Red Ledger.
The logo is intentionally hand-drawn, loosely written, and a little rough around the edges. I wanted it to feel less like a polished financial institution and more like what the name suggests: a practical red ledger kept by a real person trying to keep the numbers organized.
That low-budget, approachable feeling is part of the identity. Bookkeeping doesn’t need to feel intimidating or overly corporate. It should feel clear, useful, and dependable.
Red Ledger provides remote QuickBooks Online bookkeeping support for U.S.-based small businesses and independent consultants. I’m currently accepting up to four clients at $600/week for ongoing support.
I’m excited to start building this side of my work, and I’d be happy to connect with anyone who could use help keeping their books organized.
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Multi-Disciplinary Designer
E-Commerce, Branding & Digital Marketing Expert
I helped bring Glow By Tatum, a skincare brand, from concept to market by developing its visual identity, logo, product packaging, and marketing materials.
My work included coordinating packaging sourcing, designing product labels and a trifold brochure, and developing the brand's e-commerce website.
This project showcases my ability to combine creative design, brand development, and hands-on execution to build a cohesive customer experience across physical products and digital channels.
Website: https://glowbytatum.com/
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