Rise & Grind Coffee Brand Identity
Elexia Johnson
RISE & GRIND COFFEE CO. BRAND IDENTITY DESIGN
BLENDING CULTURE AND VISION TO CREATE A COFFEE BRAND
I was thrilled when Mike Utaegbulam invited me to help brand Rise & Grind Coffee Co.—a new Black-owned coffee e-commerce venture. He and three partners aimed to later expand into brick-and-mortar shops, shaking up the coffee industry. After research uncovered the generic “The Grind Coffee,” we collaboratively rebranded to the more unique Rise & Grind Coffee Co. I then explored concepts celebrating African heritage meets modern minimalism.
BALANCING BOLD FLAVORS
After rounds of sketches and logo mockups, we landed on a favorite. Clean lines and geometric shapes create an airy, welcoming brand. Four coffee beans represent each founder, encapsulating their vision. Rich browns and burnt orange nod subtly to urban style with a dash of brightness.
WORDS FROM THE CLIENT
“We are so impressed with both the branding and the level of service we received. The logo perfectly encompassed our vision, and we can't wait for the product launch."
– Mike, Rise & Grind Coffee Co. Founder
BREWING SUCCESS THROUGH INTENTIONAL BRANDING
Helping minority-owned businesses like Rise & Grind share their dreams through strategic branding is so rewarding. This project blended the founders' heritages and forward-thinking vision into an iconic, meaningful identity. Here's to shaking up industries, one inspiring brand at a time!
LET'S MAKE SOMETHING GREAT TOGETHER
Lord knows it can be tough to navigate the everchanging landscape alone. Get the support and dedication your need from an experienced designer. Get started today and contact me on my portfolio: elexiajohnson.com
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Posted Oct 9, 2025
Developed Brand Identity and packaging design for e-commerce coffee brand.
