The future of advertising is
Jonathan Swanson
The future of advertising is moving fast, and Seedance 2.5 is proof.
I was able to direct and produce this full commercial concept in record time, moving seamlessly from a narrative fantasy set into a clean product reveal.
What excites me most isn't just the speed, but the trajectory. As AI video tools mature, the level of precision, control, and detail will soon rival top-tier VFX pipelines. We are shifting from basic generation to true digital directing at scale.
Looking forward to pushing these workflows further to build even cleaner, more complex productions.
What are your thoughts on AI-driven commercial production?
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Posted Nov 4, 2026
The future of advertising is moving fast, and Seedance 2.5 is proof. I was able to direct and produce this full commercial concept in record time, moving sea...
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