Freelancers using ChatGPT in SurbitonFreelancers using ChatGPT in Surbiton
Commercial Presentation Designer
$10k+
Earned
6x
Hired
5.0
Rating
86
Followers
Commercial Presentation Designer
Senior UX/UI Designer 🪐 Designer and #Figma nerd
1x
Hired
5.0
Rating
10
Followers
Senior UX/UI Designer 🪐 Designer and #Figma nerd
Cover image for Overview
Self-initiated concept
Bath City FC has
Overview Self-initiated concept Bath City FC has adopted several different identities throughout its history, with each badge introducing new visual references while moving further away from a cohesive connection to the city itself. This concept explores how the club's identity could evolve by bringing together the strongest elements from its past into a single, modern crest rooted in Bath's history. The Challenge The club's identity has changed significantly over the decades, from the original civic crest to Roman-inspired shields and the current simplified badge. While each version introduced recognisable features, the relationship between the badge and the city's heritage had become less defined. The challenge was to create an identity that felt unmistakably Bath while remaining practical across today's digital and physical touchpoints. My Approach I began by researching the evolution of Bath City FC's badges alongside the history of Bath itself. Rather than creating an entirely new identity, the goal was to identify which elements carried genuine historical significance and reinterpret them for a contemporary audience. This involved analysing: Historic Bath City FC badges The City of Bath coat of arms Roman and medieval symbolism Architectural references from the Roman Baths Typography inspired by classical Roman inscriptions The Solution The redesigned crest combines references from multiple eras of the club's history into a single, cohesive identity. Key design decisions included: Restoring the detailed red city wall from earlier club identities. Replacing the medieval sword with a Roman gladius to better reflect Bath's Roman heritage. Redesigning the vertical linework as architectural columns inspired by the Roman Baths. Introducing a refined shield structure for improved balance and scalability. Developing typography influenced by classical Roman letterforms. The result is a crest that feels more authentic to Bath while remaining flexible across kits, merchandise, social media and digital platforms. Outcome Although this is an independent concept rather than commissioned work, the project demonstrates how heritage research can inform modern identity design. It explores how thoughtful design can strengthen the connection between a football club and the place it represents, while creating a visual identity that feels both timeless and practical. Services Brand Identity Logo Design Heritage Research Visual Systems Typography Sports Branding Tools Figma Adobe Illustrator Adobe Photoshop Project Type Personal Concept (Self-initiated)
1
119
Cover image for Overview
A personal branding concept exploring
Overview A personal branding concept exploring how the identity of my local football club could be reimagined through a modern crest, while respecting the history and heritage that supporters already identify with. Project Type: Personal Concept Role: Brand Identity, Logo Design, Visual Strategy The Challenge Football crests carry decades of history and emotional attachment. The challenge wasn't to replace that history, but to explore how a modern identity could retain the club's character while feeling more confident, scalable and consistent across today's digital and physical applications. As a local supporter, I wanted to explore what that balance could look like. The Approach Rather than starting with trends, I began by understanding what made the existing identity recognisable. The project focused on: Preserving the iconic lion Respecting Horsham's traditional green and yellow colours Simplifying complex illustration into cleaner forms Improving balance and legibility Creating an identity that works from social media avatars through to embroidered kits Throughout the process I referenced modern football identity systems that successfully evolved without losing their heritage. Design Exploration The project explored multiple directions before arriving at the final concept. This included: Lion illustration styles Typography Circular badge layouts Colour refinement Border treatments Simplified heraldic detailing Each iteration tested how far the badge could be simplified while remaining unmistakably Horsham. The Outcome The final concept presents a cleaner, more contemporary interpretation of the club's identity. Rather than reinventing the badge, it focuses on refining its strongest assets into a mark that feels confident, recognisable and versatile across every touchpoint. Applications The concept was visualised across: Match kits Social media graphics Digital assets Merchandise Brand presentation This helped evaluate how the identity performs beyond the badge itself. Disclaimer This is an independent personal concept and is not affiliated with or endorsed by Horsham Football Club. It was created purely as a creative exploration.
1
1
131
I design websites and visuals that meets their KPIs
I design websites and visuals that meets their KPIs
The AI Marketing Expert / Use of AI in Marketing to Compete
The AI Marketing Expert / Use of AI in Marketing to Compete
Agile PM, Business Analyst & Digital Strategist with 10+ yrs
Agile PM, Business Analyst & Digital Strategist with 10+ yrs