This project exploreы how AI can be used to craft a cohesive visual story for a fashion accessory.

The focus was on producing consistent product imagery that feels polished, premium, and ready for use across social media, websites, and campaigns.

The main challenge was to keep the sunglasses looking exactly the same in every photo — same shape, same color, same design — while placing them in different environments and moods.

At the same time, we wanted to convey a very specific atmosphere: luxury, warmth, comfort, and self-confidence. Some images also intentionally incorporated recognisable lifestyle elements (designer bags, travel settings) to strengthen the association with a luxury lifestyle.

I created five AI-generated photographs of the sunglasses, each from a different angle and in a different setting. The series included:

Close-up product shots (on silk fabric, in studio light)

Lifestyle context (on a yacht with champagne, in Paris, at the airport)

Use in action (with a model wearing the glasses in a private jet setting)

To keep everything cohesive, I worked with warm golden tones, soft evening light, and elegant compositions. Each photo was styled to feel like part of the same campaign, so that together they tell a single story.

The outcome is a small but complete campaign of five visuals that look consistent and premium, while still showing versatility in use and environment. The sunglasses become not just a product, but part of a world — one that feels sophisticated, aspirational, and inviting.

These kinds of visuals can be applied across:

Instagram and social media campaigns

Fashion and lifestyle websites

Editorial layouts

Digital ads or lookbooks