Morning Hug Café AI Video Campaign

Brand Type: Specialty Coffee & Lifestyle Café

This project was created as part of my portfolio to show how AI can be used to design warm, emotional video campaigns for lifestyle brands.

Morning Hug Café is not just about coffee — it’s about a ritual of care. The goal was to capture the feeling of coziness, gentle mornings, and that special moment when a cup of coffee feels like a hug.

We worked with AI-generated visuals, building them into a cohesive video series.

Used multiple camera angles: close-ups of the cup, lifestyle moments with a woman enjoying her coffee, and atmospheric interior details.

Combined realistic shots with a touch of cinematic dreaminess, creating visuals that are both recognisable and attention-grabbing.

Chose soft lighting and warm golden tones to enhance the sense of comfort.

The challenge was to present the brand not only as a product, but as an emotion. To make viewers not just see the coffee, but feel the aroma, hear the quiet of the early city, and want to experience that moment.

At the same time, the visuals had to be cinematic enough for social media while fitting seamlessly into a digital campaign.

The outcome was a series of short videos — a main ad plus several dynamic reels. Together, they tell one story about care, coziness, and the joy of small morning rituals.

Instagram Reels & Stories

TikTok (short cutdowns)

Digital ads and website promos

Mood video for internal brand presentations