ESMERA Coastal Luxury Skincare Visual Campaign

AI brand photography for Esmera, a coastal luxury skincare concept. Consistent visuals that capture ocean freshness, spa-like calm, and a polished premium look.

This project is part of my portfolio and was created to show how AI can be used to craft a full set of brand visuals that feel consistent, premium, and true to a brand’s mood.

With Esmera, I imagined a skincare line inspired by coastal luxury — calm, fresh, and a little indulgent — and translated that into a series of images that could easily live on Instagram, a website, or in ads.

12 Instagram Posts: product-focused, human interaction, creative/scroll-stopper,  ingredient/atmosphere posts (support visuals).

The final set feels like a cohesive brand story. Whether it’s a product on the shoreline, drops of oil glistening in the sand, or a lifestyle portrait, every image ties back to Esmera’s coastal luxury identity.

I wanted the products to look like they belonged to the same world in every single photo — same mood, same energy, same polish.

At the same time, it was important to capture the brand feeling: soft aqua tones, sun-warmed sand, ocean reflections, and that mindful, spa-by-the-sea atmosphere.

I built the project as a mini campaign:

hero and lifestyle shots with a natural, sunlit feel

clean product visuals on the sand and stone

close-up and macro details that highlight textures and ingredients

a consistent palette of ocean blues, silvery accents, and warm beige light

The idea was to keep everything minimal yet rich in mood, so the products look fresh, calm, and ready to use.

These visuals could work perfectly for:

Instagram feeds and stories

E-commerce product pages

Lifestyle-driven landing pages

Paid social or display ads