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Overview
A personal branding concept exploring how the identity of my local football club could be reimagined through a modern crest, while respecting the history and heritage that supporters already identify with.
Project Type: Personal Concept
Role: Brand Identity, Logo Design, Visual Strategy
The Challenge
Football crests carry decades of history and emotional attachment. The challenge wasn't to replace that history, but to explore how a modern identity could retain the club's character while feeling more confident, scalable and consistent across today's digital and physical applications.
As a local supporter, I wanted to explore what that balance could look like.
The Approach
Rather than starting with trends, I began by understanding what made the existing identity recognisable.
The project focused on:
Preserving the iconic lion
Respecting Horsham's traditional green and yellow colours
Simplifying complex illustration into cleaner forms
Improving balance and legibility
Creating an identity that works from social media avatars through to embroidered kits
Throughout the process I referenced modern football identity systems that successfully evolved without losing their heritage.
Design Exploration
The project explored multiple directions before arriving at the final concept.
This included:
Lion illustration styles
Typography
Circular badge layouts
Colour refinement
Border treatments
Simplified heraldic detailing
Each iteration tested how far the badge could be simplified while remaining unmistakably Horsham.
The Outcome
The final concept presents a cleaner, more contemporary interpretation of the club's identity.
Rather than reinventing the badge, it focuses on refining its strongest assets into a mark that feels confident, recognisable and versatile across every touchpoint.
Applications
The concept was visualised across:
Match kits
Social media graphics
Digital assets
Merchandise
Brand presentation
This helped evaluate how the identity performs beyond the badge itself.
Disclaimer
This is an independent personal concept and is not affiliated with or endorsed by Horsham Football Club. It was created purely as a creative exploration.
Amazing work!
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That hero animation is really clean. Love how quickly it shows what the product does.
When designing a consulting agency website, most people lead with services.
We usually do too. It feels like the logical starting point.
But when we worked on Orvian Labs, we tried something different.
Instead of opening with what they do, we led with what the client actually needs to feel before they read anything clarity and trust.
The hero doesn't list services. It just says "We Bring The Clarity Your Business Needs." And the rest of the page builds the case quietly a scrolling industry list, a three-card value section, 120+ projects as a single trust signal, and a dark manifesto block that finally tells you who they are.
The testimonial comes last. By that point, the visitor already believes it.
What we noticed was that leading with feeling before features made the layout decisions much easier. Every section had a clear emotional job to do, not just an informational one.
This was one of our website layouts to work through. Hope you like it.
#web design # ui-ux design
Premium quality work.
Taste Test 👀
Same brand.
Same color palette.
Same subject.
Two completely different design directions.
I designed two hero sections for the same beauty salon to see which one creates a stronger first impression.
A or B?
Which one would you choose and more importantly, why?
I’m curious to see what the design community prefers. 👇
#WebDesign #UIDesign #LandingPage #DesignInspiration #CreativeDirection #UXDesign #DesignCommunity
10 voted
30%
23 voted
70%
33 votes
Closed
I'm torn on this one honestly, A feels warmer and more editorial while B leans a little more retail-catalog. What made you land on testing this pair specifically instead of two totally different concepts?