Content and SEO for a Logistics Brand







Campaign Overview

Logiko, a logistics and transport company, had no organic traffic on their website due to a lack of SEO efforts. We developed a comprehensive content and SEO strategy to drive traffic, improve engagement, and increase visibility.



The Challenge

Logiko's website lacked organic traffic and visibility. The primary challenge was to identify and target relevant keywords, create engaging content, and implement technical SEO improvements to boost their search engine rankings.



The Approach

Content Strategy Development:



Created a detailed content strategy tailored to Logiko's services and target audience.

Identified high-impact keywords that generate the most traffic and align with user intent.

Keyword Analysis and Targeting:



Conducted extensive keyword research to pinpoint terms that potential customers are searching for.

Focused on both short-tail and long-tail keywords to capture a wide range of search intents.

Engaging Content Creation:



Analysed client interests and created content that is both engaging for users and optimised for search engines.

Developed blog posts, articles, and landing page content to keep visitors engaged and improve dwell time.

Technical SEO Optimisation:



Implemented technical SEO improvements, such as enhancing site speed, mobile usability, and fixing broken links.

Used AI tools to optimise meta tags, headers, and image alt texts to ensure the site is easily crawled and indexed by search engines.







AI Tools for SEO:



Utilised AI-driven tools to perform in-depth SEO audits and identify areas for improvement.

Leveraged AI to generate optimised meta descriptions, title tags, and content suggestions to enhance on-page SEO.

The Results

3.1K Clicks: Achieved a significant increase in organic website traffic.

113K Impressions: Improved online visibility and reach.

2.7% CTR: Enhanced engagement with content.

35.2 Average Position: Achieved better rankings in search results.

By developing a robust content strategy, identifying key user intent keywords, and leveraging AI tools for technical SEO and content optimisation. This comprehensive approach not only drove significant traffic to their website but also ensured that the content was engaging and relevant, resulting in higher user engagement and improved search engine rankings.