Freelancers using WordPress in St. PetersburgFreelancers using WordPress in St. Petersburg
WordPress, WooCommerce & Shopify Developer with 8+ Years Exp
WordPress, WooCommerce & Shopify Developer with 8+ Years Exp
Website Developer & Conversion Optimization Strategist
5.0
Rating
4
Followers
Website Developer & Conversion Optimization Strategist
Cover image for The Wren's Hollow (aliwrenauthor.com (http://aliwrenauthor.com))
The Wren's Hollow (aliwrenauthor.com (http://aliwrenauthor.com)) Redesign Project Site type: Author/personal brand site for Ali Wren, an indie romance/fantasy writer, built on WordPress with WooCommerce for direct book sales. Pages: Home: Hero banner promoting a free read (Veilfall), book highlights for her two series (Whiskey Tango Foxtrot, The Veiled Prophecy), an events teaser, social links, and a short "About Me" blurb. Behind the Pen (About): Longer bio (she's also a biological anthropologist and mom), a "My Journey" timeline of her writing milestones from 2024–2026, social links, and a contact/newsletter form. Whiskey Tango Foxtrot: Series page for her military romance series: character bios for a 7-man Green Beret team, plus book blurbs and purchase/Goodreads links for Whiskey & Secrets and Whiskey & Lies. The Veiled Prophecy: Series page for her fae fantasy series: world intro (Kingdom of Sylvaeris) and blurbs for Veilfall (out now) and Veilbound (coming Fall 2026). Books & More (Shop): WooCommerce store listing 4 paperbacks with prices and add-to-cart buttons. On the Horizon: "Coming soon" page detailing four in-progress projects/books with status tags. Events & Appearances: Upcoming and past in-person events (book fairs, signings) with dates, locations, and Facebook event links. Overall impression: Content-rich, personal, and functional, but visually it reads as a fairly standard WordPress/WooCommerce theme, heavy text blocks, minimal visual hierarchy between series, and the shop/events pages feel a bit generic compared to the strong personality of her writing brand. Good bones for a redesign to give it a more distinctive, genre-appropriate aesthetic (romance/fantasy branding, better book showcases, etc.).
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Cover image for Overboard Art - Website Rework
Who
Overboard Art - Website Rework Who it's for: Kelly Davis, a marine artist in Tarpon Springs, FL, specializing in hand painted yacht lettering, faux teak, gold leaf, and marine murals. Original site (overboardart.net (http://overboardart.net)) A bare bones WordPress blog, essentially unstyled from the default theme. It had: A one line header ("Overboard Art, Custom, Specialty Fine Art") and two stacked images with no layout or context A short paragraph of body copy and an email contact A sidebar with "Recent Posts," "Archives," and "Categories," standard WordPress blog widgets Individual "posts" (e.g., Tortuga, Sharky, Cheeky) that were really just single work photos with a caption, formatted like blog entries rather than a portfolio No navigation, no organized galleries, no way to browse work by category, and no clear path to contact or commission Functionally, it was closer to a photo dump blog than a business site. It didn't showcase the craftsmanship or make it easy for a prospective yacht owner to browse work or get in touch. New site A purpose built portfolio and marketing site with real information architecture: Home: a full hero section with brand positioning ("Custom Marine Art & Yacht Finishes"), a scrolling ticker of specialties (faux teak, gold leaf, yacht lettering, pyrography, etc.), and a portfolio preview Portfolio: work organized into 7 real collections (Faux Teak with 32 works, Marlins & Sailfish with 37, Yacht Lettering & Transoms with 20, Airbrush & Detail with 18, Gold Leaf, Pyrography, Signage), each with its own count and description, turning scattered photos into a browsable, categorized body of work About: a proper bio for Kelly Davis, establishing credibility and personal story ("salt in my veins," working directly with owners, captains, and shipyards) Contact: a dedicated page with phone number, replacing the old "just email this address" approach Clear navigation (Home, Portfolio, About, Contact) present on every page How the rework improved it Positioning: reframed from a generic craft blog to a premium "marine atelier" brand, which matches the high end yacht clientele. Discoverability: visitors can now browse by craft type instead of scrolling a chronological blog feed. Credibility: an About page and clear specialty breakdown builds trust before someone reaches out. Conversion path: a real Contact page with phone number gives a clear next step, versus a buried email address. Visual presentation: hero imagery and structured sections replace the default WordPress theme's flat, unstyled layout.
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Expert Marketing, Content, & Social Media Strategist
Expert Marketing, Content, & Social Media Strategist
12-Year Software Engineer ready to build your next app.
12-Year Software Engineer ready to build your next app.
Solving your brand's challenges through design!
Solving your brand's challenges through design!
Deployed 7000 projects from Brooklyn to Berlin.
Deployed 7000 projects from Brooklyn to Berlin.