Overboard Art - Website Rework Who it's for: Kelly Davis, a marine artist in Tarpon Springs, FL, ...Overboard Art - Website Rework Who it's for: Kelly Davis, a marine artist in Tarpon Springs, FL, ...
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Tonya Golden
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Overboard Art - Website Rework
Who it's for: Kelly Davis, a marine artist in Tarpon Springs, FL, specializing in hand painted yacht lettering, faux teak, gold leaf, and marine murals.
Original site (overboardart.net)
A bare bones WordPress blog, essentially unstyled from the default theme. It had:
A one line header ("Overboard Art, Custom, Specialty Fine Art") and two stacked images with no layout or context
A short paragraph of body copy and an email contact
A sidebar with "Recent Posts," "Archives," and "Categories," standard WordPress blog widgets
Individual "posts" (e.g., Tortuga, Sharky, Cheeky) that were really just single work photos with a caption, formatted like blog entries rather than a portfolio
No navigation, no organized galleries, no way to browse work by category, and no clear path to contact or commission
Functionally, it was closer to a photo dump blog than a business site. It didn't showcase the craftsmanship or make it easy for a prospective yacht owner to browse work or get in touch.
New site
A purpose built portfolio and marketing site with real information architecture:
Home: a full hero section with brand positioning ("Custom Marine Art & Yacht Finishes"), a scrolling ticker of specialties (faux teak, gold leaf, yacht lettering, pyrography, etc.), and a portfolio preview
Portfolio: work organized into 7 real collections (Faux Teak with 32 works, Marlins & Sailfish with 37, Yacht Lettering & Transoms with 20, Airbrush & Detail with 18, Gold Leaf, Pyrography, Signage), each with its own count and description, turning scattered photos into a browsable, categorized body of work
About: a proper bio for Kelly Davis, establishing credibility and personal story ("salt in my veins," working directly with owners, captains, and shipyards)
Contact: a dedicated page with phone number, replacing the old "just email this address" approach
Clear navigation (Home, Portfolio, About, Contact) present on every page
How the rework improved it
Positioning: reframed from a generic craft blog to a premium "marine atelier" brand, which matches the high end yacht clientele.
Discoverability: visitors can now browse by craft type instead of scrolling a chronological blog feed.
Credibility: an About page and clear specialty breakdown builds trust before someone reaches out.
Conversion path: a real Contact page with phone number gives a clear next step, versus a buried email address.
Visual presentation: hero imagery and structured sections replace the default WordPress theme's flat, unstyled layout.
UI DesignUX EngineeringWeb DesignClaudeGitHubVisual Studio Code
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