Contra - A professional network for the jobs and skills of the futureVideo Thumbnail Design A/B/C Experiment Problem: After launching the Medicare Thank You Video, wa...
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Tonya Golden
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• 1d
Video Thumbnail Design A/B/C Experiment
Problem: After launching the Medicare Thank You Video, watch rates were lower than expected, the default thumbnail wasn't compelling enough to pull users into the video.
Action: Designed and tested 3 new high-contrast thumbnail variations against the original, optimizing for visual interrupt and click-to-play intent.
Result: All 3 variations beat the control on lead-to-policy, with the winning thumbnail lifting LtP from 4.3% to 5.9%.
CROData AnalysisUI DesignWistia
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