Marketing Strategy Projects in SpainMarketing Strategy Projects in Spain
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Cover image for CASE STUDY This project involved designing
CASE STUDY This project involved designing a branding system for a collaboration between a restaurant with a classic Havana aesthetic and a Latin American film festival. The main challenge was to integrate two visual identities with distinct personalities into a coherent and balanced whole. The proposal drew on the festival’s graphic elements and combined them with the restaurant’s visual language, seeking a natural harmony between the two brands without either one taking center stage. Through a careful visual hierarchy, typographic selection, and graphic treatment, a system was created that effectively communicated the collaboration. The result was a brochure that served as a meeting point between gastronomy and culture, reinforcing the identity of both institutions within a unified visual experience. PROJECT SUMMARY Design of a publishing system for a collaboration between a classic Havana-style restaurant and a Latin American film festival, integrating both identities into a coherent and balanced visual proposal.
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