Joyas de Lilith | Campaign Launch & Content Strategy

Ximena M. Benitez

Wedding Collection Campaign

Joyas de Lilith – an e-commerce simulation of a feminist jewelry brand, where I designed, pitched, and launched the social media campaign for their wedding collection. I developed content, branding, and messaging that aligned with the brand’s values—empowering individuals to redefine marriage traditions. This vision was brought to life through videos, campaign launches, and other creative assets.
I also tracked performance metrics, ensuring campaign goals were met and adapting strategies as needed.

Logo and Branding Design

Tiktok Content

Instagram Content

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Posted Jan 30, 2025

I designed, pitched, and launched the campaign. I created all social media content, tracked KPIs and modified the strategies to meet our goals.

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