A major retail brand (Lidl) needed to launch in a new territory (Serbia) with zero existing digital footprint. The goal was to establish immediate brand dominance and capture online market share within the first 24 months. They wanted developed digital marketing strategy that will be separate from marketing strategy of entering the new market with sole focus on how to establish presence in already saturated digital market.

I developed a comprehensive 24-month online marketing strategy and hired a dedicated 3-person digital team, including a social media manager.

I managed the setup of strategic partnerships with advertising agencies to execute Account-Based Marketing (ABM) campaigns.

The launch was a massive success, securing a 56% online market share in year one. We successfully executed the digital roadmap, ensuring all stakeholders remained aligned through the critical launch phase.