A fast-growing SaaS (SOUNDBRIDGE) company needed a clearer acquisition funnel and better internal execution. While traffic and interest existed, users weren’t moving smoothly from awareness to trial, and internal teams lacked structure to manage growth initiatives efficiently.

An unclear funnel from awareness → trial → activation

Limited visibility into user drop-off points

Manual or inconsistent lead nurturing

Scattered project management with unclear ownership and timelines

Slow execution across growth and marketing initiatives

I designed a streamlined SaaS funnel aligned with the product’s core value and trial experience, ensuring each step intentionally guided users toward activation. I also implemented automated nurture touchpoints to support users through the decision-making process.

In parallel, I set up a structured project management system in Asana—creating clear workflows, ownership, timelines, and automation—so growth, marketing, and product tasks moved efficiently and stayed aligned.

A clear acquisition funnel from awareness to trial and activation

Higher-quality sign-ups and improved funnel clarity

Clear visibility into drop-offs, enabling rapid optimization

Automated nurture flows that reduced manual effort

Full visibility across tasks, deadlines, and team ownership

Faster execution and improved cross-team alignment