Brand Identity Design & Packaging Systems for Premium brands
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Brand Identity Design & Packaging Systems for Premium brands
One of my favorite Figma prototypes from 2024, designed and built manually in Figma for Sports Timing Systems (https://www.mariya.design/selected-work/sports-timing-systems/).
I loved this moving carousel back then, and I still do. Two years later, does it still feel fresh to you?
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SAE-REN, a Singapore beauty lounge case study: skincare line packaging.
Treatment kits, bottles, ampoules, inserts, and sleeves shared the same structural hierarchy.
Controlled differences in color, finish, and material separated Pure (silver), Glow (gold), and later ASM (black) while keeping them part of one family.
next up: makeup expansion
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11 days since I joined and I've been featured 3 times. Such a warm welcome from both the Contra community and team!
To be honest, I can post 5 times a day and never ran out of content, but I am not sure if people are actually interested in exploring my work (only client work).
I am a branding and packaging expert and have more than a decade-long experience of working with brands from around the world, including some from Fortune 500. However, I enjoy collaborating with business owners on a more personal level. That's when I started working with emerging and rising brands.
Below can be seen 2023-2024 highlights
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Inside a 50+ page brand identity system created for Dr. Emily Wheeler.
Guess the best part. She can actually use it herself.
The system gives her enough structure to create her own social content while keeping the brand consistent and recognisable without needing a designer for every single post.
That is what good brand guidelines should do: turn the identity into something the client can actually operate.
I don’t publish full client guidelines publicly. The complete system, rules and implementation logic remain part of the client’s IP.
Also, notice how many "logo mockups" can be seen. ;)
Website & app design, development, and brand identity.
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Website & app design, development, and brand identity.
Rustberry is one of my first branding projects, built around the idea of taking something niche and giving it a fresh identity. The brand is still in development, but I had the chance to help shape its direction through logo design, clothing concepts, and the overall visual style. We explored a few different ideas along the way, but the logo is definitely my favorite part of the whole project.
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Texim Holding is a Bulgarian family business with a remarkable history stretching back to the 1960s, connected to one of the country’s most influential business stories.
My goal with the website was to transform that history into a modern, immersive digital experience rather than a traditional corporate website.
The design combines strong typography, archival photography, editorial layouts and a long-form interactive timeline to guide users through Texim’s story — from its early years and international expansion to the company it is today.
A major focus was balancing heritage with a contemporary investment identity, giving the historical content enough space and character while keeping the overall experience clean, premium and forward-looking.
The result is a website that works both as a company presentation and as a digital archive of the Texim story, connecting its past, present and future through one consistent visual experience.
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NEWMA is a Swiss fintech and private wealth company built around a young, ambitious founding team and a vision to rethink how technology, trading and wealth management come together.
I worked on the project during my time at Studio Rubik, where our team helped shape NEWMA from its early stages into a complete and recognizable brand.
My involvement focused on the brand identity, visual direction and digital experience, helping translate the company’s vision into a contemporary identity that could work across its website, platform, communication and wider brand ecosystem.
The project later reached an international audience, with NEWMA showcased in Davos during the World Economic Forum 2025, alongside its growing presence across Switzerland and other international markets.
It was a great opportunity to work on a fintech brand from an early stage and help build a visual identity capable of growing alongside an ambitious young company.
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Hi there, Here is another one of my projects - Brain Trust Real Estate. Brain Trust (https://www.braintrust.bg/) is a real estate company with more than 15 years of experience in the market, with listings in all major continets and this project started with one clear goal - to completely refresh the brand and bring its digital presence up to the same level as the business itself.
The project included a full rebrand, visual identity, website design, and app design and development, creating one consistent experience across every touchpoint.
My role was to shape the new visual direction of the brand and translate it into a modern digital system - from the identity and graphic language to the website, property platform, and mobile app.
The result is a cleaner, more premium and contemporary real estate brand, designed to feel trustworthy, established, and easy to use across both desktop and mobile.
Website
(https://www.braintrust.bg/)Google play
(https://play.google.com/store/apps/details?id=bg.braintrust.app)App Store
(https://apps.apple.com/bg/app/brain-trust/id6783337753)