The brand sells door, window and kitchen hardware, and wholesale customers order through B2B accounts with their own pricing.

Every line shows the B2B price, so a buyer never checks whether their discount applied. A progress bar shows the distance to the next discount tier, because bulk buyers size orders around the tiers. Related products sit inside the drawer, so adding the matching piece does not mean leaving the cart. An empty cart opens the three main categories instead of a dead end.