Logo Design and Brand Promotion Videos

The Betski project represents a significant achievement in my work for More By Us studio. My contributions encompassed logo design, brand identity framework development, and, most notably, the production of promotional videos. Betski is a Sports Betting & Online Casino Platform, legally established in St. Vincent and the Grenadines. They hired the studio to create a logo and brand style guide

The client provided comprehensive market research, competitor analysis, desired positioning, and design concept references, requesting a modern, web-optimized logo. Their preferences included a sans-serif typeface and a contemporary design approach.

I analyzed the provided materials and, guided by the client's direction, created a custom wordmark incorporating a star, a recognizable symbol within the betting industry. Starting with Sofia Pro Regular, I modified letterforms, using diagonal cuts aligned with the star's shape. The 'e' was rotated for visual balance and dynamism. The 'b' and star, combined, function as a brand icon. The client's positive response led to further requests.

To ensure legibility and cross-platform compatibility (including Google Slides), I selected the Lexend Variable Font for its excellent readability.

I demonstrated motion design skills in two videos: The Betski Logo Opener and The Betski Brand Identity Video. Both employ a simple, dynamic, synthesized graphic style, with an upbeat, text-driven approach.

The project was a resounding success, with both the logo and videos receiving high praise from the Betski team. The client's positive feedback resulted in a request for looped versions of the videos to be featured on a multi-screen display at an event in Panama.

This project highlights my versatility as a multidisciplinary designer, demonstrating my creative vision and strong skills in branding and motion design.