Built with Framer
Propellus Website Redesign
Teodor Iliev
Building a digital presence for the company Propellus was becoming
Propellus, a publicly traded company, was entering a new stage of growth, preparing for a capital raise and serving a broader market than its website reflected. We rebuilt the experience around two distinct audiences - businesses seeking capital and accredited investors, while raising the credibility and perceived scale of the company.
The challenge
The business had outgrown the website
Propellus was entering a new stage of growth, but its existing website made the company feel smaller and less established than it was. Generic imagery, dense copy and weak hierarchy buried important proof, while the experience focused almost entirely on businesses seeking financing despite Propellus also needing to communicate with investors.
Propellus' website before working with us.
The strategy
Two audiences. One coherent business.
The redesign needed to serve businesses seeking capital and accredited investors without forcing either audience through messaging intended for the other.
Separate the business and investor journeys immediately
Clarify the funding products and how they differ
Bring leadership, proof and investor information closer to key decisions
Our design in progress.
01 - Making both sides of the business understandable
We rebuilt the narrative around the relationship between businesses seeking capital and investors funding that growth, then structured the messaging so each audience could immediately find the information relevant to them.
02 - Giving each audience a clear path forward
We reorganized the site around dedicated funding, investment, leadership, press and investor-relations journeys rather than presenting the company as a single-purpose funding provider.
03 - Raising the perceived level of the business
We retained the equity in the existing identity while introducing stronger hierarchy, more considered imagery, disciplined typography and a more institutional visual system.
04 - Turning the strategy into one scalable system
The full experience was designed and developed as a responsive system that could support multiple products, audiences and future company updates without losing clarity.
Propellus' home page after our design.
The outcome
A platform built for Propellus’ next stage
In five weeks, the site moved from a dated, single-audience experience to a digital presence structured around the wider business Propellus was becoming.
Clear propositions for businesses and investors
Dedicated journeys for both audiences
Five structured funding solutions
Dedicated investor-relations experience
Scalable system for future growth
The website now supports $10K+ in ad spend on META and Google monthly
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Posted Sep 4, 2026
Redesigned Propellus's website for businesses and investors, enhancing scalability.
