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Cover image for A new CARRIED experiment. With the
A new CARRIED experiment. With the challenge deadline extended, I used the extra time to push the concept further and create a more dynamic version of the campaign. This new ad shifts the focus entirely to the transformation—worn denim deconstructed, stitched into a new form, and carried forward. The creative process remains the same as my original entry: AI-generated concept development AI image generation AI video generation Music selection and editing The only change this time was the final assembly. Instead of using Remotion, I edited and combined all the AI-generated clips in CapCut, which gave me more flexibility to refine the pacing, transitions, and overall flow of the commercial. The original case study, including the complete Envato + Remotion workflow, is here: 🔗 https://on.contra.com/CndcmG CARRY WHAT MATTERS.
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