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A new CARRIED experiment.
With the challenge deadline extended, I used the extra time to push the concept further and create a more dynamic version of the campaign.
This new ad shifts the focus entirely to the transformation—worn denim deconstructed, stitched into a new form, and carried forward.
The creative process remains the same as my original entry:
AI-generated concept development
AI image generation
AI video generation
Music selection and editing
The only change this time was the final assembly. Instead of using Remotion, I edited and combined all the AI-generated clips in CapCut, which gave me more flexibility to refine the pacing, transitions, and overall flow of the commercial.
The original case study, including the complete Envato + Remotion workflow, is here:
CARRY WHAT MATTERS.
The network for creativity
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