More visuals from the rejected brand direction I shared earlier.
Really good to see this direction resonating with so many of you. It was one of our favourite explorations to build, from the narrative behind it to the visual world that brought it to life.
Great work doesn’t always make the final cut, and sometimes the reason has little to do with the quality of the direction.
Curious why this one was rejected? I’ve shared the story in the first comment✨
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HealthSense Brand Identity
A brand identity project I worked on in March 2026 for HealthSense, a Singapore-based health and wellness information brand focused on making health knowledge clear, accessible, and easy to understand.
The client envisioned something simple, clean, and modern, but with meaning behind it. I explored a minimal wordmark with a medical cross integrated into the lettering, creating a direct connection to healthcare while keeping the identity clear, professional, and memorable.
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Evmize - Visual Identity
Evmize is an ecommerce brand focused on premium accessories to customize electric vehicles from a Tesla to Rivian and Polestar.
They reach me with a clear challenge: create a visual identity that communicates Evmize’s core values of modernity, elegance and simplicity, while resonating with forward‑thinking EV riders who care as much about aesthetics as performance.
All design elements were carefully chosen and crafted to convey Evmize’s brand values, including modernity, elegance, and simplicity.
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