Premium Brand Identity and Outdoor Advertising Design
Shahid Iqbal
Brand identity application + Print/Outdoor advertising design + Mockups
My Role: Logo refinement, typography system, layout design, outdoor signage creatives, production-ready files, presentation mockups
Project Overview
Smoke n Sip needed a strong, premium visual presence that works both on the storefront and in outdoor advertising. The goal was to create a consistent brand look that feels upscale, bold, and instantly readable from a distance, while still looking stylish up close.
This project focused on real-world placements such as awning signage, billboards, signboards, citylight posters, modular exhibition stand panels, and an A-stand.
The Challenge
Outdoor and large-format designs have unique constraints:
Text must stay highly readable at long distances
Layout must work across different sizes and orientations
Branding must feel premium without becoming cluttered
Visuals must remain consistent across multiple touchpoints
The Solution (Design Direction)
I created a unified visual system built around:
Premium color palette: black + gold/copper tones for an elegant lounge feel
Bold typography hierarchy: large headline emphasis (easy to scan) + clean supporting text
Brand consistency: logo placement rules + spacing + clear alignment across all designs
High-contrast layouts: optimized specifically for outdoor visibility and printing
What I Delivered
Brand applications and marketing creatives designed for real placements:
Storefront awning / window banner explained signage layout (brand name + “Premium Tobacco Lounge”)
Billboard creative with strong headline hierarchy (“Premium Smoking Lounge”)
Wall-mounted signboard mockup for clean outdoor brand visibility
Citylight poster design for street advertising and quick scanning
Modular exhibition stand panels for events and promotions
A-Stand signage for sidewalk foot traffic and store direction
Process (How I Worked)
Brand discovery + visual direction
Defined the premium lounge look and refined the brand style to match.
Typography + layout system
Built a consistent type hierarchy and grid structure that can scale across formats.
Outdoor-first design execution
Designed each asset with distance readability, contrast, and print safety in mind.
Mockups for presentation
Placed all creatives into realistic mockups so the client can preview how it looks in the real world before printing.
Results / Outcome
The final result is a cohesive, premium brand presence across multiple advertising formats. Each design is optimized for visibility, consistency, and real-world production, helping Smoke n Sip present as a polished, high-end lounge in both storefront and outdoor marketing.
Deliverables Provided (Final Files)
Print-ready designs (high-resolution)
Organized source files (editable)
Mockup previews for each placement (billboard, signage, poster, exhibition, A-stand)
Tools Used
Adobe Photoshop, Adobe Illustrator (branding, layout, print-ready design, mockups)
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Posted Feb 13, 2026
Developed a cohesive brand identity and outdoor advertising designs for Smoke n Sip.
