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Lead Product Designer blending form & function
Lead Product Designer blending form & function
CS & Retention Strategist: Onboard → Activate → Implement
New to Contra
CS & Retention Strategist: Onboard → Activate → Implement
Cover image for Amplify - Advocacy, Referral &
Amplify - Advocacy, Referral & Communication Infrastructure Project category Client Retention / Communication Infrastructure / Lifecycle Strategy Short description Built communication infrastructure for relationship-dependent businesses to strengthen client retention, increase advocacy, and create more consistent referral momentum after delivery. Overview In relationship-dependent businesses, the work is only part of what clients evaluate. They are also evaluating responsiveness, consistency, follow-through, and how the business feels between major deliverables. I built Amplify to strengthen the communication infrastructure behind that experience so strong client relationships did not quietly fade after the initial engagement, but instead turned into repeat business, referrals, advocacy, and long-term relationship value. The problem Many companies assume that if the service was strong, the relationship will naturally continue. In reality, a lot of client loss happens in the space between deliverables - when follow-up is inconsistent, wins are not reinforced, referrals are never invited, and the relationship is left to run on memory instead of design. For relationship-dependent businesses, that creates a hidden retention risk because revenue depends on clients staying, returning, and speaking well of the business long after the core project is complete. What I built I built a lifecycle communication infrastructure that made post-delivery relationships more intentional, visible, and repeatable. The project included communication touchpoints designed to reinforce trust, surface advocacy opportunities, and make it easier for satisfied clients to stay connected to the business instead of quietly drifting away. Deliverables Client lifecycle communication map Post-engagement follow-up sequence Referral and advocacy request timing framework Testimonial and proof capture workflow Relationship-nurture messaging for past and current clients Communication standards for keeping the business visible between engagements My role I designed the strategy, structure, messaging, and touchpoint logic for the project. That included identifying where communication was breaking down after delivery, clarifying the moments that most influenced retention and referrals, and building a more durable system the business could use consistently without relying on memory or individual follow-up habits. Outcome The result was a stronger client communication rhythm that supported retention beyond the initial scope of work. Instead of leaving referrals, re-engagement, and advocacy to chance, the business had a clearer infrastructure for staying top of mind, protecting relationship value, and turning strong delivery into compounding trust. Your clients experience your business through your people. I build the communication infrastructure that reinforces trust after delivery - so strong relationships turn into repeat business, referrals, and advocacy.
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Cover image for 90-Day Onboarding System for a
90-Day Onboarding System for a Relationship-Driven Team A lot of onboarding breaks because it is improvised instead of designed. This project turned a vague “first 90 days” into a visible system: a blueprint that compares designed vs. improvised onboarding, a phase-based 90-day journey, and a simple set of metrics that show whether the system is working. The goal was to give leadership a way to see onboarding at a glance and catch risk before it turned into turnover. Problem Onboarding depended heavily on individual managers. Some hires got a great experience; others got silence. There was no shared view of what should happen by when, no early-warning signals when something was off, and no way to quantify the cost of late or failed onboarding. What I built Company Onboarding System Blueprint: “designed vs. improvised” view that shows what changes with a real system 90-day onboarding journey broken into phases with owners, actions, and checkpoints Early-warning detection timeline showing when risk flags should appear and how quickly they are resolved Onboarding health metrics: pulse score, completion by phase, and estimated cost avoided when issues are caught early My role I designed the onboarding system end to end: mapped the 90-day journey, defined which actions needed to be leadership-owned vs. manager-owned, designed how risk would be surfaced, and created a simple metrics view leadership could actually use. Outcome The company moved from “every manager does something different” to a repeatable onboarding experience with clear expectations and visibility. Leadership could see where each new hire was in the journey, which actions were complete, and where any risk signals were appearing.
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Cover image for Project title
Invest - Growth Path
Project title Invest - Growth Path & Development Infrastructure Project category Employee Retention / Growth Strategy / Organizational Infrastructure Short description Built growth and development infrastructure that helped companies retain strong people by making future path, progression, and role-based development more visible and more actionable. Overview One of the fastest ways to lose strong people is to leave their future unclear. The Invest touchpoint exists to address the moment when capable employees stop seeing what growth looks like with you and start imagining it somewhere else. This work focused on building the infrastructure that made development more tangible, more role-specific, and easier for leaders to manage consistently. The problem A lot of companies think they have a loyalty problem when what they actually have is a visibility problem. High performers often leave not because they dislike the work, but because they cannot see a clear path, title progression, earning trajectory, or next chapter inside the company. In the TRS framework, that is an Invest leak - when people feel they have to leave to grow, even if they like the company. What I built I built development infrastructure that clarified what growth looked like across key roles and gave leaders a more practical way to support progression without relying on vague promises or improvised promotion conversations. The goal was not motivation language or generic professional development, but a structure people could actually see, trust, and move through. Deliverables Growth path framework by role or team Development conversation structure for managers Advancement and readiness criteria Role progression map tied to contribution and future path Employee development planning tools Retention-focused visibility system for identifying Invest risk My role I identified where growth ambiguity was quietly driving retention risk, then designed the internal infrastructure that made development easier to communicate and more credible to the people the company needed to keep. That included translating broad leadership intent into practical systems leaders could use in real conversations, not just store in policy documents. Outcome The result was a clearer development experience for employees and a more durable retention strategy for leadership. When people could see how they might grow, stretch, and progress inside the company, the business reduced one of the most common reasons strong people quietly disengage or leave. Tools or skills Employee Retention Organizational Development Leadership Strategy People Operations Process Design Manager Enablement If your best people cannot see a future with you, they will build one without you. I build the infrastructure that makes growth visible before retention risk gets expensive.
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Cover image for Employee & Client Churn Cost
Employee & Client Churn Cost Calculator for Founder-Led Businesses Built a retention cost calculator that helps leaders quantify what silent churn is already costing the business - across people, clients, and revenue - so they can see the infrastructure gap before it gets more expensive. Overview Most leaders know churn is expensive. What they usually do not know is which exits are quietly eroding margin, dragging down delivery, or slowing revenue compounding until the damage is already done. I built this calculator to make the cost visible so retention stops being treated like a vague people issue and starts being addressed like the infrastructure problem it is. Problem Section The problem was not a lack of concern. It was a lack of visibility. Leaders could feel that employee turnover and client churn were costing them, but they did not have a fast, usable way to translate that loss into dollars, risk, and business consequence. Without that number, most retention decisions stay reactive. What I built A retention cost calculator that estimates the financial impact of employee exits and client churn A decision-support tool that turns silent churn into a visible business number A practical way for leaders to connect retention risk to margin, delivery pressure, and revenue compounding A credibility asset that supports audits, diagnostics, and larger retention infrastructure conversations My Role I designed the logic, framing, and user experience behind the calculator so the output would do more than show a number. It needed to help a leader understand what the number meant, why it mattered, and which kind of retention infrastructure gap it pointed to. Outcome The result is a tool that helps companies move from “we know churn is a problem” to “we can see what this is costing us and why fixing it matters now.” It makes the invisible cost of turnover easier to name, easier to prioritize, and easier to act on.
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UX & Product Design for Top Companies
UX & Product Design for Top Companies
Creative and Passionate. Good Vibes Booster ✨✌🏼
Creative and Passionate. Good Vibes Booster ✨✌🏼
Digital Marketing Specialist | Content, Growth & Automation
6
Followers
Digital Marketing Specialist | Content, Growth & Automation
Exceptional media services for your brand
2x
Hired
5.0
Rating
7
Followers
Exceptional media services for your brand
TikTok Growth Manager & Content Strategist
$5k+
Earned
7x
Hired
5.0
Rating
68
Followers
TikTok Growth Manager & Content Strategist