This project focused on shaping the positioning, messaging and digital presence for Root & Wander, a social compliance and living wage consultancy working across global supply chains.
The goal was to create a clearer and more cohesive brand system that reflected both the analytical and human side of the work — moving the brand away from sounding purely corporate, while still maintaining credibility and structure.
The scope included brand direction, messaging refinement, website strategy and visual cohesion across the digital presence, helping translate complex topics into communication that felt grounded, accessible and aligned.
Florals that feel like coming home.
Inspired by 18th-century French Salons, Dogwood Flower is an experienced floral house where the community is at the heart. Their craft draws people in, while the warm and grounded space invites them to stay.
Delicately balancing romanticism and resiliency, the hand-drawn icon depicts a gripping palm holding the dogwood branch with intention, showcasing the flower’s strength and power, while remaining opulent and intimate.
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Brands that feel like home 🐑☕️
Excited to share more of this project soon 👀