Designing a nourishing brand for a rooftop garden nonprofit My Role: Brand Identity · Visual Direction · UI Design

Harvest Hands Collective is a food justice nonprofit transforming underused rooftops into vibrant gardens that feed local families, educate communities, and train youth in green jobs.

They needed a brand identity and web concept that reflected the heart of their mission: community, nourishment, and collective growth. The design had to be accessible, joyful, and easily adaptable across digital and print materials.

This concept combines warmth and usability, pairing earthy tones with playful illustrations to create a digital experience rooted in care. We approached the project with one goal: make people feel the purpose — and act on it.

From storytelling to CTAs, everything was designed to make the site feel like a welcoming garden gate: open, vibrant, and ready to invite people in.

Illustration-led landing page with hand-drawn veggies and gentle motion

Impact overview showing key stats: 5,200+ lbs of food distributed, 80 youth trained, 12 rooftop gardens built

Program section for their four pillars: Rooftop Gardens, Green Thumb Training, Fresh Box Program, and Food Literacy

Community story block: “Our Roots Are in the Community” shares the vision behind the initiative

Inclusive UI design: clean type hierarchy, mobile-friendly structure, accessible contrast