User-Centered Design for Freelance Productivity Platform

The Freeflow Productivty software design project aimed to assist freelancers in their efforts by providing an all in one platform for management of their services. By providing seamless integration with all of the prominent freelance websites, freelancers will easily be able to jump in, and try freeflow as their primary focal point in keeping their work on track. The primary objectives included enhancing and buliding the user experience, and establishing a strong brand identity

Our approach to the Freeflow design project was meticulous and involved a two-fold process: understadning the user needs through research, designing in Figma, and establishing brand identity and vision.

Figma served as the foundational tool for the design process. It allowed me to create high-fidelity mockups, and iterate rapidly. During this phase, I focused on establishing Freeflow's brand guidelines and creating design concepts. The design in Figma served as the blueprint for the software's structure, layout, and overall aesthetics.