Content & Brand Partnership System Optimization
Lucas Balestrero
Designed and implemented an easy-to-use system to help a content creator streamline current and future brand partnerships, as well as content production. Key contributions included:
Notion | Slack | Google Workspace (Gmail, Drive, Docs, Sheets) | Canva | DaVinci Resolve
Content Organization
Created a Notion-based content tasks and calendar to manage multiple brand deals, deadlines, and shotlists.
Organized raw video files on Google Drive for professional delivery to brand representatives.
Simplified Notion Brand Collaboration Tracker and Tasks. Details blurred for privacy and confidentiality.
Google Drive folder with all deliverables of a project shared with brand representative.
Brand Research
Researched and compiled a list of 100+ potential brands with direct contact emails for outreach and future partnerships.
List of 100+ potential brands with direct contact emails. Details blurred for privacy and confidentiality.
Email Communication
Drafted and sent personalized emails, facilitating brand connections, securing partnerships, and keeping in touch with representatives.
Workflow Management
Used Slack to maintain clear communication with brand representatives.
Rate Negotiation
Assisted in setting and negotiating rates for video projects, based on competition rates and market demand.
Graphics and Presentation
Designed graphics using Canva & Photoshop, and created a dedicated website, according to creator's preference and guidelines, to showcase offerings.
Portfolio Website created according to creator's guidelines. Name and email hidden for privacy and confidentiality.
Content Production
Assisted with video editing and organized filming schedules for hooks and CTAs.
Invoice Management
Prepared and sent invoices to ensure timely payment for projects.
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Posted Nov 15, 2024
Designed and implemented an easy-to-use system to help a content creator streamline current and future brand partnerships, as well as content production.
