Freelancers in Nova GoricaFreelancers in Nova Gorica
React Native & Custom Sites with Passion 💫 12+ yrs exp
$1k+
Earned
1x
Hired
5.0
Rating
7
Followers
React Native & Custom Sites with Passion 💫 12+ yrs exp
Lifecycle Marketing Consultant |Customer Retention
New to Contra
Lifecycle Marketing Consultant |Customer Retention
Cover image for Scaling Email Revenue Through Lifecycle
Scaling Email Revenue Through Lifecycle Marketing for Ayana Crystals Short description Developed a coordinated Klaviyo lifecycle marketing system that increased total email revenue by 133.75% and automated flow revenue by 78.38%. Project overview Ayana Crystals is an eCommerce brand offering crystals, jewelry, and spiritual products. The company needed a more structured approach to email marketing that could convert new subscribers, recover abandoned purchases, engage different audience segments, and increase revenue from automated customer journeys. I developed the lifecycle marketing strategy, planned and optimized automated flows, created campaign concepts and copy, and connected different subscriber acquisition paths with relevant customer journeys in Klaviyo. The challenge The brand had several opportunities to acquire subscribers through its store, blog, and crystal quiz, but these entry points needed coordinated follow-up experiences. The main objectives were to: - Turn new subscribers into first-time customers. - Create separate journeys based on subscription source and customer intent. - Recover abandoned purchases. - Re-engage inactive customers. - Increase revenue from automated email flows. - Maintain a consistent brand voice across campaigns and automations. My role - Lifecycle Marketing Strategist & Email Marketing Consultant I was responsible for: - Lifecycle and email marketing strategy. - Customer journey planning. - Automated flow architecture. - Segmentation and targeting. - Campaign concepts and planning. - Email copy and content structure. - Performance analysis and optimization. - A separate designer created the final email visuals based on my strategy, copy, and content direction. What I delivered - Main Welcome Flow for new subscribers. - Abandoned Checkout Flow. - Reactivation Flow for inactive customers. - Dedicated Welcome Flow for crystal quiz participants. - Dedicated Welcome Flow for blog subscribers. - Website discount signup form. - Blog subscription form. - Promotional and educational email campaigns. - Audience segmentation and personalized messaging. - Ongoing analysis and optimization of Klaviyo performance. Strategic approach Instead of sending every subscriber through the same generic welcome sequence, I created journeys based on how and why each person entered the database. Quiz participants received communication connected to their expressed interests, while blog subscribers entered a more educational journey. Store subscribers received a conversion-focused welcome experience, and inactive customers were moved into a dedicated reactivation flow. This created a more relevant customer experience across acquisition, conversion, and re-engagement stages. Results - 133.75% increase in total email revenue. - 78.38% increase in automated flow revenue. - 101.41% increase in the placed order rate generated by automated flows.
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Cover image for Building a Klaviyo Email Acquisition
Building a Klaviyo Email Acquisition & Conversion System from Scratch Short description Built an email acquisition and automation system for an eCommerce brand, generating 608 subscribers and achieving a 12.8% welcome email placed order rate. Project overview Aloe Detox needed a structured email marketing system to capture website visitors, welcome new subscribers, recover abandoned shopping journeys, and generate sales through targeted campaigns. Before the project, the brand had no established subscriber acquisition process, welcome automation, abandoned cart sequence, or coordinated promotional email strategy. I developed and implemented a connected email marketing foundation using Klaviyo and WooCommerce, combining subscriber acquisition, automated customer journeys, and campaign communications. What I delivered - Designed a website popup to convert visitors into email subscribers. - Created a two-email welcome sequence introducing the brand and encouraging first purchases. - Developed a two-email abandoned cart sequence. - Planned promotional campaigns for existing customers and subscribers. - Created educational and promotional email communications. - Established a connected workflow between website acquisition, email automation, and customer conversion. Project results - 6.52% popup submission rate. - 117 orders attributed to the popup. - 38.6% open rate for the first welcome email. - 17.6% click rate for the first welcome email. - 12.8% placed order rate for the first welcome email.
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🎹 Music Composer, Pianist, Audio Specialist
🎹 Music Composer, Pianist, Audio Specialist
Saving your brand from extinction
Saving your brand from extinction
Senior Web Front End Engineer
Senior Web Front End Engineer
Cover image for There is much arguing everywhere
There is much arguing everywhere about jobs. JOEF (Job Opportunity Email Filter) is a Google Apps Script that I am developing in order to filter the deluge of job alert emails originating from various job boards (like LinkedIn or Indeed). Most of the job positions that these services claim to be a fit with your expertise and your preferences are, in fact, false positives. Such services ignore, possibly on purpose, many of your preferences (one among others, the work location type: "remote", "hybrid" or "on-site") and fail to match the job position accurately with your experience profile. JOEF fills that gap. Coded in pure JavaScript, linted with ESLint, formatted with Prettier, bundled with esbuild, and with only one runtime dependency: linkedom, a lightweight DOM API for email body parsing. Since I deployed it in November, it filtered thousands of job postings, and discarded more than 3/4 of them that didn't match my expertise or my preferences. - It can be fine-tuned through a number of user preferences, included various blacklists and whitelists for companies, professional titles, languages, skills, locations, etc... - It has a basic plugin system that permits to add parsers for any possible job board mailing list. - It uses Google Maps service to normalize locations. It can detect the job posting language and discard it if it doesn't match your known languages. Soon I will add a partner script to periodically scrape the job posting pages and collect further information in order to perform a second filtering step with the full job description and data (often, more strict residency requirements or language skills are not visible in the email excerpt). And I plan to add support for analyzing the job posting using AI, even local models, running on Ollama. JOEF has been coded by me, often with the assistance of AI models. If anyone is interested in my coding abilities, feel free to contact me.
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Multidisciplinary Graphic Designer
Multidisciplinary Graphic Designer
Web Solutions: From Vision to Reality 🌐
Web Solutions: From Vision to Reality 🌐
Performance Engineer | Go/C++ Systems Specialist
Performance Engineer | Go/C++ Systems Specialist