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Building a Klaviyo Email Acquisition & Conversion System from Scratch
Short description
Built an email acquisition and automation system for an eCommerce brand, generating 608 subscribers and achieving a 12.8% welcome email placed order rate.
Project overview
Aloe Detox needed a structured email marketing system to capture website visitors, welcome new subscribers, recover abandoned shopping journeys, and generate sales through targeted campaigns.
Before the project, the brand had no established subscriber acquisition process, welcome automation, abandoned cart sequence, or coordinated promotional email strategy.
I developed and implemented a connected email marketing foundation using Klaviyo and WooCommerce, combining subscriber acquisition, automated customer journeys, and campaign communications.
What I delivered
- Designed a website popup to convert visitors into email subscribers.
- Created a two-email welcome sequence introducing the brand and encouraging first purchases.
- Developed a two-email abandoned cart sequence.
- Planned promotional campaigns for existing customers and subscribers.
- Created educational and promotional email communications.
- Established a connected workflow between website acquisition, email automation, and customer conversion.
Project results
- 6.52% popup submission rate.
- 117 orders attributed to the popup.
- 38.6% open rate for the first welcome email.
- 17.6% click rate for the first welcome email.
- 12.8% placed order rate for the first welcome email.
The network for creativity
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