Lawal Basit
Social Media Manager | Content creator & Email Marketing
New to Contra
Lawal is building their profile!
A business goal is usually where my content process starts.
For example, if the goal is to increase awareness, I don't immediately start designing posts.
I first ask:
→ What do we want people to know?
→ Who are we trying to reach?
→ What message should we communicate?
→ What type of content can deliver that message?
From there, I develop the content idea, write the copy, create the visual, and prepare it for publishing.
So the process isn't:
“Let's make a post.”
It's:
Goal → Idea → Message → Content → Publish
That's how I try to make content more intentional and connected to the bigger marketing objective.
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I created a short form video content system for Haven & Co., a modern real estate brand, designed specifically for Instagram Reels and TikTok.
The project focused on turning property marketing into engaging social content through property tours, educational videos, lifestyle storytelling, market insights, and transformation content. Each concept was structured around a strong hook, clear visual storytelling, audience value, and a relevant call to action.
The result is a cohesive 30 day content direction that gives the brand a consistent way to showcase properties, educate potential buyers, and build engagement through short-form video.
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94
I created an educational social media content series designed to turn complex personal finance topics into clear, engaging, and easy-to-understand content.
The series combines practical financial tips, simplified explanations, visual storytelling, and actionable advice across carousel-style posts. Each piece was structured to educate the audience while keeping the brand’s visual identity consistent and approachable.
The content strategy focused on building trust, encouraging engagement, and positioning the brand as a useful resource for everyday financial decisions.
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95
I developed a structured 30 day Instagram content system for FORME STUDIO, combining content strategy, creative direction, and branded visual execution.
The project included six content concepts across educational, inspirational, promotional, community, and brand focused content pillars. Each piece was designed to communicate a clear message while maintaining a consistent visual identity across the brand’s social presence.
The result is a cohesive content framework designed to educate the audience, strengthen brand recognition, encourage engagement, and drive action through consistent, purposeful content.
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