Lawal Basit
Social Media Manager | Content & Email Marketing
New to Contra
Lawal is building their profile!
A small tip that made content planning much easier for me 👇
Don't start your content calendar by asking:
“What should I post today?”
Start by choosing your content pillars.
For example:
→ Educational
→ Promotional
→ Engagement
→ Behind the scenes
→ Social proof
Then create...
Your social media doesn't need more posts. It needs a better strategy.
Posting every day won't automatically grow your business.
Before creating content, ask:
1. Who am I creating this for?
Your content should speak to a specific audience and their needs.
2. What is this post...
Your social media shouldn’t just look good. It should have a purpose.
A strong content strategy connects every post to a goal:
→ Build brand awareness
→ Educate the audience
→ Create engagement
→ Build trust
→ Drive action
That’s how I approach social media management — not just...
Most businesses don’t need to post more. They need to post with more purpose.
A strong social media strategy starts with knowing:
• Who you’re trying to reach
• What your audience actually needs
• What each piece of content is meant to achieve
When content has a clear purpose, it...
Posting every day isn't a strategy.
Before creating content, ask:
• Who am I trying to reach?
• What does my audience need?
• What action do I want them to take?
Good social media content isn't just about staying active. It's about having a clear purpose behind every post.
Strategy first. Content second.