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A business goal is usually where my content process starts.
For example, if the goal is to increase awareness, I don't immediately start designing posts.
I first ask:
→ What do we want people to know?
→ Who are we trying to reach?
→ What message should we communicate?
→ What type of content can deliver that message?
From there, I develop the content idea, write the copy, create the visual, and prepare it for publishing.
So the process isn't:
“Let's make a post.”
It's:
Goal → Idea → Message → Content → Publish
That's how I try to make content more intentional and connected to the bigger marketing objective.
The network for creativity
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