Meta Exchange

Introduction

Meta Exchange is a Money Exchange based in Toronto, Canada. Its core business is the exchange of FIAT money for cryptocurrencies.

Main Scope

Create a modern and innovative logo to convey the core values of this company

Secondary Scope

Develop a visual system to support the logo and represent the company consistently through all the touchpoints with the customers

The process

The client sent me a draft of the idea he already had of the logo. That inspired me to draw the logo on paper and finally lead to the final logo.

Every logo I design has an intrinsic meaning that goes beyond the surface. In this case, the deep meaning of this one is the cycle of life, giving and receiving.

Mockups & applications