Logo Design Projects in NigeriaLogo Design Projects in NigeriaShin Signature - Brand Identity & Salon Experience Design
Creating Shin Signature was about more than designing a logo, it was about crafting an entire sensory experience for a modern Nail salon
Design a brand identity that bridges premium beauty with approachable self-care, targeting a youthful audience that values self-expression, creativity, and individuality.
Visual Identity: A custom logotype with soft curves, complemented by floral and star accents symbolising radiance and beauty.
Typography: Rounded, expressive primary fonts.
Spatial Design: Curated interior renders.
Applications: Product packaging, Merchandise, Digital assets
The Outcome: Shin Signature now stands as a lifestyle brand not just a nail salon that celebrates self-love, inclusivity, and expression. A packaging-first identity for a SKU personal care line, designed to read as one brand across a cleansing gel, shampoo, body cream, lotion pump, mini jar, and stick.
Challenge: Personal care ranges usually fracture into a different look per format — a bottle brand, a jar brand, a tube brand. Solene needed one visual system flexible enough to hold all six together as a single, recognizable range.
Approach: A single warm terracotta gradient scales across every format and size, anchored by a clean serif/sans wordmark and a small diamond mark. "A secret to glowing skin" carries the emotional promise; "gentle and unique" does the functional positioning work directly on-pack.
Deliverables: Logo & wordmark · Packaging system · OOH ad concept · Lifestyle & shelf mockups 
