Petrite's Brand Identity Design and Guidelines

Daniel Adeeri

Overview

These brand guidelines ensure a consistent look and tone in all communications. Each element has a specific role, but the real magic happens when they are all used together and accordingly. The contents below will help you understand Petrite, what it stands for, and how best Petrite can be represented.
Introduction
At Petrite, pets are always the priority; no exceptions. We're more than just a pet retailer; we're a community dedicated to helping your furry, feathered, or scaly friends live their best lives. Our brand isn’t just a statement; it’s a heartfelt promise that shapes everything we do, from how we look and think to how we connect with you. Our handpicked selection of premium pet foods, playful toys, trendy accessories, and expert guidance ensures your pets get only the best.
But we’re not just about products; we’re about experiences. From interactive workshops and adoption events to fun pet lifestyle activities, Petrite is the hub where pet lovers come together. Whether you're a seasoned pet parent or a newbie, we're here to make every moment with your pet a joy. Petrite isn't just about convenience; it’s about fun, connection, and making every pet’s life richer. We’re all about turning every wag, purr, and paw into something extraordinary because at Petrite, we're here to amp up every pet’s life, without exception!
Petrite Links: Instagram X Store

The Logo

Brand Logo
Brand Logo
Brand Logo
Brand Logo
Logo Philosophy
Logo Philosophy
Logo Restrictions
Logo Restrictions
Clear Space
Clear Space
Logo Mark
Logo Mark
Logo mark and Philosophy
Logo mark and Philosophy

Typography

Display Font
Display Font
Heading/Body Font
Heading/Body Font

Brand Color

Brand Color 1
Brand Color 1
Brand Color 2
Brand Color 2
Color Usage
Color Usage

Brand Icon

Brand Icon
Brand Icon
App Store View
App Store View
App Icon
App Icon
App Notification
App Notification
Favicon
Favicon

Brand Pattern

Brand Pattern
Brand Pattern

Imagery

Imagery
Imagery
Imagery
Imagery

Media Designs

Brief about the media designs
Brief about the media designs
Social Media Design
Social Media Design
Social Media Design 2
Social Media Design 2
Outdoor Ad Banner
Outdoor Ad Banner
Outdoor Ad Banner
Outdoor Ad Banner
Brand Collaterals
Package Design: Brand Box
Package Design: Brand Box
Package Design: Brand Nylon
Package Design: Brand Nylon
Brand Tape
Brand Tape
Brand Merch
Brand Merch
Brand Letter Head and Envelope
Brand Letter Head and Envelope
Brand Complimentary Card
Brand Complimentary Card
Tote Bag
Tote Bag
Outdoor Ad: Billboard
Outdoor Ad: Billboard
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Posted Mar 28, 2025

Created a memorable brand identity and guidelines for Petrite, a pet care brand. An identity that further drives its vision and mission.