Barusville Farms, a growing agro-based brand specializing in livestock and crop farming, required a distinctive visual identity that aligns with its commitment to sustainability and quality poultry production. The goal was to create a modern yet timeless brand identity that communicates its expertise and deep-rooted connection to agriculture. I developed a modern logo and a cohesive brand system that captures the essence of Barusville Farms—its rich farmlands, organic growth, and dedication to high-quality farming.

Barusville Farms is more than just a farm—it is a brand that represents sustainability, growth, and quality agricultural practices. The new identity captures the essence of nature, cultivation, and organic farming, ensuring that the brand stands out in the competitive agro-business landscape.

As the Brand Identity Designer, I was responsible for:

Conducting in-depth research to align the brand’s visual identity with its core values.

Developing three initial logo concepts inspired by the client's vision of “outdoor farming plains.”

Crafting a cohesive brand identity system, including logo, typography, and color palette.

Designing a comprehensive brand guide to ensure consistent brand recognition across all platforms.

✔ Primary Logo Design

✔ Logo Variations (Stacked, Icon-only, Horizontal)

✔ Typography System (Header, Body, Display Fonts)

✔ Color Palette (Primary, Secondary, Accent Colors)

✔ Iconography and Supporting Visual Elements

✔ Brand Identity System (Unified Visual Style)

✔ Brand Guidelines (Usage Rules, Layouts, Logo Safety, Typography)

✔ Brand Book Design (Brand Story, Mission, Vision, Visual Direction)

✔ Visual Assets for Marketing and Packaging (Mockups, Labels, Digital Banners)

The final brand identity delivers a strong visual narrative that reflects Barusville Farms’ vision of becoming a trusted and recognizable agro-business. The logo integrates elements of farming plains and poultry to create a versatile, professional, and scalable design that resonates with both corporate and local agricultural stakeholders.