"User Experience Doesn't Predict Retention" – Blog Sample
Research analyzing 56 mental health apps found UX scores don't predict whether users stay. Apps with high ratings lose users at the same rate as lower-scoring apps. This 2,500-word article reveals what actually drives retention.
What it demonstrates: Strategic pattern recognition across user journey stages, evidence-based insights for CMOs, and a content strategy framework (explainer videos, social, blogs, newsletters, email courses) that closes the trust gap UX can't.
→ Link to full article (https://www.linkedin.com/pulse/user-experience-doesnt-predict-retention-what-56-mental-antonio-matta-njjee)
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Shopify CRO Audit & Conversion Optimization for ANAAKA
ANAAKA required a Shopify CRO strategy to improve customer engagement and increase conversion opportunities across its premium beauty storefront. The project focused on customer journey analysis, competitor benchmarking, UX evaluation, and conversion-focused optimization. Through behavioral analysis and strategic design recommendations, the Shopify store gained a stronger foundation for improving usability, reducing customer friction, and supporting long-term ecommerce growth.
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The 6 Stages of the Digital Property Buyer
And where real estate companies lose them.
A property buyer rarely goes from seeing an ad → visiting a website → submitting an enquiry → buying.
The journey is far more complex.
For our latest YUKTAAI Research, we analyzed and synthesized findings across 29 industry reports, studies and research sources covering digital buying behaviour, UX, conversion psychology and real estate buyer behaviour.
The research draws on work from organizations including Baymard Institute, Microsoft, Nielsen Norman Group, CXL and the National Association of REALTORS® (NAR).
What emerged was a clear 6-stage digital property journey:
Awareness → Search → Evaluation → Inquiry → Verification → Closing
And buyers can disappear at every stage.
Outdated pricing during search.
Hidden fees or unclear payment plans during evaluation.
Long forms and gated information when they're ready to enquire.
Slow responses after they've already shown intent.
The interesting part?
The problem isn't always generating more traffic.
Sometimes the buyer is already on the website.
The real problem is helping them move confidently from one decision to the next.
We mapped the full journey and the major friction points below. Want the deeper research behind this framework? Reach out to YUKTAAI.
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