User Research: City Tutor UX Audit & Insights
Ammara K
Overview
The City Tutors, a non-profit offering free tutoring to underserved communities, commissioned a web audit to improve the usability, accessibility, and security of their website. As Product Manager and UX Researcher, I led the team in conducting comprehensive UX research, usability testing, SEO, and security analysis. Our goal was to gather insights on user experience, focusing on registration processes, site engagement, and information clarity for tutors, mentors, and tutees.
Research Objectives & Goals
The research aims to achieve the following goals:
Explore why users favor the messenger feature for registration.
Assess changes in bounce rates and drop-off rates, particularly on the landing page.
Measure the percentage of users completing key tasks on the website.
Track the time users take to perform essential tasks on the website.
Evaluate how frequently users encounter issues while trying to complete critical tasks.
Findings
The recent audits of The City Tutors website have identified critical issues in usability, UX, accessibility, SEO, and security. These findings, detailed below, highlight significant challenges in navigation, design, and technical performance, as well as areas for improvement in accessibility and security measures.
Recommendations
The following next steps outline a clear plan to address these issues, prioritizing actionable recommendations that will streamline navigation, update visual design, refine functional elements, and clarify service details.
These improvements aim to create a more engaging and inclusive platform, ensuring that both students and volunteers can easily access and utilize the resources provided.
The steps also include measures to secure the website against potential vulnerabilities, maintain compliance with accessibility standards, and ensure continuous site optimization.
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"Ammara Khan stepped into the role of Product Manager for City Tutors' Web Audit project and showed outstanding leadership. She guided her team through a thorough analysis of website usability and SEO readiness, delivering a report that exceeded expectations. Ammara’s strengths include team leadership, technical expertise in UX research and design, and excellent communication skills. She kept stakeholders informed and ensured team collaboration, making her a strong asset to any organization in a product management or leadership role."
Jack Davis (The City Tutors)
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Posted Oct 16, 2024
The City Tutor Web Audit assessed design, content, and usability, providing actionable insights to enhance user experience, interaction, and accessibility.
