SaaS & AI Motion Designer. Clarity Matters.
How I help SaaS companies like yours!
Senior Talent, Hands-On:
Experienced creatives stay close to the work from strategy through final delivery. Fewer layers, fewer handoffs, and better continuity throughout the project.
99% In-House Production:
Nearly all production stays with our internal team, giving clients tighter creative control, better consistency, faster communication, and dependable quality.
Human Craft Still Matters:
Technology keeps changing the tools, but experienced people still shape the ideas, design, pacing, motion, and details. We’re still shaping pixels by hand.
1
1
390
Technical Project/Product manager
Personable UX Researcher & Designer
WordPress developer - I lead the strategy and build.
Forever Balboa Park - Garden Party Event Page
Forever Balboa Park needed a dedicated event page for their Garden Party, built to inform visitors, drive ticket interest, and reflect the organization's identity. I designed and developed a custom WordPress page that handled event details, imagery, and calls to action cleanly within their existing site.
0
363
Warm Heart Senior Living - New Website for a Licensed Senior Care Home
Warm Heart Senior Living provides 24-hour, family-style care for seniors in San Diego. As a newly launched facility, they had no online presence, and families searching for trusted senior care had no way to find or verify them.
For this audience, the website had one job: earn trust fast enough that a family picks up the phone.
What I did:
Designed a one-page site structured around the family decision journey, care philosophy, facility, services, proof, contact
Developed compassionate copy that emphasized safety, certified caregivers, and personalized care
Used warm brand tones and facility photography to create an immediate sense of home
Implemented local SEO and schema markup for LocalBusiness, FAQPage, and AboutPage to improve local search visibility
Added GEO optimization for AI search readiness, positioning the facility to appear in AI-generated overviews
Built a custom PHP plugin to automate global schema across the site
Result: Fully launched and search-optimized within one month. Increased family inquiries and phone calls, improved credibility for licensing and referrals, and a content flow that guides visitors directly to scheduling a tour.
Built on WordPress and Breakdance with ACF, Rank Math, and a custom PHP plugin for schema automation.
0
395
San Diego Emerging Museum Professionals - Redesign & Systems Rebuild
SDEMP connects and supports museum professionals across the San Diego region. Their website had recognizable branding the board wanted to keep, but the backend made routine updates slow and difficult, and visitors weren't finding what they needed.
The challenge wasn't starting over. It was making what existed actually work.
What I did:
Rebuilt the site architecture while preserving existing brand identity
Restructured event management so board members could post updates in minutes without touching code
Streamlined navigation around the three things visitors come for: events, resources, and getting involved
Built a custom board member section for easy, code-free updates
Upgraded accessibility to meet ADA standards
Improved SEO structure and optimized site speed across mobile and desktop
Result: Faster performance, more frequent event postings, and a backend the board actually uses, without losing the brand presence their audience already recognized.
Built on WordPress and Breakdance, optimized for speed with a lean plugin footprint.
0
383
Mo's Stucco is a third-generation, family-owned stucco company in San Diego County with over 30 years of craftsmanship, and no website to show for it. They had the reputation. They needed the presence to match it.
The goal wasn't just a website. It was a first impression they'd never had to make before, done right the first time.
What I did:
Built a complete WordPress site from the ground up using Breakdance
Designed for mobile-first with bold visuals that let the work speak
Wrote and structured service pages around how homeowners actually make hiring decisions
Built a before-and-after gallery to showcase project transformations
Added quote request forms and clear calls to action to convert visitors into inquiries
Optimized site architecture for local SEO from day one
Result: A professional online presence for the first time in three decades — built to generate leads, rank locally, and give Mo's Stucco full ownership and control going forward.
Built on WordPress and Breakdance, optimized for speed with a lean plugin footprint.
0
384
Visual Storyteller — Award Winning Designer
Email & SMS Marketing Specialist
Don’t let your emails get ghosted.
Clean lists, intentional segmentation, and the right send cadence can keep your messages alive in the inbox.
2
19
376
🎉NEW SERVICE ALERT...
SMS Marketing Setup!
This covers everything from compliance and strategy to automated flows and Twilio + Iterable integration.
Is your brand ready to expand beyond email and engage subscribers directly through SMS?
Check out the case studies here → https://docs.google.com/document/d/1ETGjwz8qvc5oaTmTRdqgaJbTT-3GSVsWtYGoK1rECNQ/edit?tab=t.0
#SMSMarketing #SMSCompliance #Iterable #Twilio
14
233
Here’s a peek inside how I map out email & SMS automations in Miro before building them in Iterable or another ESP.
Each workflow starts with segmentation logic, engagement triggers, and deliverability safeguards, ensuring every message hits the right inbox at the right time. 🚀
This example shows my structure for a re-engagement and nurture sequence, but I customize every system to fit each brand’s data and goals. 😊
Link: https://miro.com/app/board/uXjVJOuSNtw=/
2
20
250
Front End Engineer 💥🛠
