CACTI Brand Web Overhaul & Social Strategy

CACTI is Travis Scott’s hard seltzer brand. Built on pure rager energy, high volume, and massive cultural momentum, it was never meant to look, sound, or act like a normal beverage company.

Cacti had been in the lab revamping their flavors and wanted to tease an update in the brand with a new landing page giving information on the product. The designs needed to be anti e-commerce template.

I teamed up with We Them Us to completely dismantle the standard beverage site playbook. We rebuilt CACTI’s web presence from the ground up, fusing bold visual design with a raw look and feel. Beyond the web build, we workshopped a social content strategy that featured culturally tapped-in concepts engineered to hijack social feeds.