City Fabrick Web Revamp
Leon Wells
The Client
City Fabrick does serious, high-impact urban design and planning. But while their team was mid-brand refresh and leveling up their visual identity, their web presence was still trapped in a clunky squarespace template.
The Problem
The backend was a recurring administrative headache full of complicated manual updates that took days to do. On top of that, the site couldn't hold a candle to their new brand identity, and the sluggish load times were bleeding visitors before anyone ever saw their best work.
The Solution
We scrapped the clunky tech stack and built a custom Webflow site from the ground up. We engineered a bulletproof CMS so intuitive that publishing new case studies went from a 15 day endeavor to something that only took as long as the content did .
The Deliverables
Custom Webflow Build: A pixel-perfect portfolio site designed to showcase heavy-hitting work without performance lag.
Foolproof CMS System: An intuitive publishing backend so seamless that any team member can update the site in seconds.
Performance & Analytics Suite: Lightning-fast load times paired with clear tracking tools to reveal what visitors actually care about.
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Posted Aug 13, 2026
Replaced City Fabrick’s outdated Squarespace site with a custom Webflow build and seamless CMS, boosting performance, vendor engagement, and user metrics.
