Anheuser-Busch 2025 Visuals by Ricky PetersonAnheuser-Busch 2025 Visuals by Ricky Peterson

Anheuser-Busch 2025 Visuals

Ricky Peterson

Ricky Peterson

Anheuser Busch

Our objective was to develop a series of creative works that elevated the brand for its 2025 season. From branded print materials to collaborative POS, we helped position Anheuser-Busch’s sub-brands on a fresh, elevated level.

Creative Director Justin Lawler Art Director Meghan Burch ‍ Designer Ricky Peterson ‍ Project Timeline 1 Year

Brand Collaboration

Anheuser-Busch collaborates with some of the biggest names in sports and culture, from the MLB, NBA, and NCAA to brands like Stagecoach, BornxRaised, and Street League. Through large-scale events, exclusive merchandise, and impactful POS activations, they consistently deliver collaborations that make a lasting mark.


Promotional Gear

Throughout the year, we executed a wide range of projects. From designing event tents to creating interactive pieces like corn hole sets for tailgates. Each initiative highlighted the team’s ability to collaborate seamlessly, strengthening Anheuser-Busch’s sub-brands and establishing them as powerhouses in brand identity.


Promos

We focused on what was arguably the most essential part of our partnerships with these brands: content creation. From traveling on-location for shoots, to building an in-house studio for product photography, to gathering key assets along the way — every promo was carefully crafted to stay true to each brand’s standards.

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Posted Apr 22, 2026

Our objective was to develop a series of creative works that elevated the brand for its 2025 season.