Strategic Storytelling for Identity Systems & Campaigns.
Building Brands That Inspire
Building Brands That Inspire
Brand Design for Mission-Driven Businesses
Brand Design for Mission-Driven Businesses
Marketing Expert
Turn ideas into brand identities, web apps & AI solutions
Turn ideas into brand identities, web apps & AI solutions
I built GlowBook Pro AI (https://<https://glowbookpro-ai.base44.app>) for the #GiveItAGlow challenge by @Base44.
It is a live AI-powered booking website and front desk for local beauty and wellness businesses.
Before:
Missed DMs.
Unanswered calls.
Unclear services.
Slow booking replies.
Lost leads.
After:
A mobile-first booking experience where customers can explore services, ask questions, request appointments, and get faster responses.
Built-in automation:
• Captures booking leads
• Sends owner notifications
• Supports customer confirmations
• Organizes inquiries in a dashboard
• Helps reduce missed opportunities
The goal is simple: help local businesses turn online interest into booked appointments.
Live app:
https://glowbookpro-ai.base44.app
#GiveItAGlow #Base44 #Contra #LocalBusiness #AIAutomation #WebDesign #NoCode #BookingAutomation
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GlowBook Pro AI is a live Base44 website/app built for the #GiveItAGlow challenge. It helps local beauty and wellness businesses recover missed bookings through a mobile-first website, AI FAQ assistant, booking request flow, lead capture, owner notifications, customer confirmations, and a simple inquiry dashboard.
The goal is real business value: save time, improve response speed, reduce missed opportunities, and turn online visitors into booked appointments.
Live app: https://glowbookpro.base44.app
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Turning scattered business ideas into clear brands.
Built an emotional short-form video asset combining original poetry with professional multimedia editing. Handled the custom split-screen visual design, cinematic audio syncing, and text overlay integration to maximize audience engagement and retention.
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THE BRAND ICEBERG
Visual identity is only the tip of the iceberg. This project deconstructs the 90% of branding that happens below the surface—market positioning, narrative psychology, and strategic mission—that gives a design its true, lasting power.
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