Freelance UI Designers in MinnesotaFreelance UI Designers in Minnesota
Creative Director, Brand Identity & AI Film
    1x
    Hired
    5.0
    Rating
    13
    Followers
Creative Director, Brand Identity & AI Film
Cover image for Aura is a home AI
Aura is a home AI device: a soft, fabric-wrapped pebble that lives quietly in the room instead of demanding attention. Most smart tech is cold, blue-lit and talks too much. Aura needed a brand that felt the opposite: warm, calm and human, technology that knows when to step back. The idea: The glow The identity is built on one image: the horizon at first light, and the last. A single gradient sweep from ember orange through bloom pink to dusk violet acts as the brand's light source. It's always used as one continuous wash across a surface, never chopped into flat blocks of colour. The product's soft status light, the packaging and every screen share that same glow. The system The wordmark is reduced to almost nothing. AURA is set in hairline geometric caps, with the A drawn without its crossbar so the letters feel like light rather than type. The colour names come from times of day. Ember is first light, Bloom is the heart, Dusk is evening and Night is rest, all set on Ink and Mist. The colourways go straight onto the product: five pebbles on a shelf, one for every mood of the day. Typography whispers. Josefin Sans in extra light and light handles headlines, with widely tracked caps for labels and UI. Iconography is one thin line inside a halo. Three icons carry the product promise: Aware, Intuitive and Private. Imagery lives in the moments between. Golden-hour lifestyle photography, closed eyes and quiet rooms, with the product never shouting. Launch Website: opens on a silhouette in the glow with "Meet Aura", then moves through "Designed for life, not just tech" and "Technology that knows when to step back". It builds to a keynote-style product reveal and a "Be the first" pre-order. Packaging: a soft-touch box with the wordmark debossed in gold. Out of home: "Intelligence you can feel", lit at dusk on a wet city street. Social: a feed and stories system: golden-hour photo first, one quiet line in the lower third, the wordmark top right, nothing shouting. Deliverables Brand identity, colour and type system, iconography, packaging, animated brand guidelines, website, out-of-home and a social launch campaign.
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111
Cover image for Overview
Parakeet is a brand concept
Overview Parakeet is a brand concept created to demonstrate how a complex B2B software platform could be transformed into a modern, enterprise-grade technology brand. The objective was to move beyond generic SaaS aesthetics and position Parakeet as a trusted operational risk intelligence platform serving industrial, energy, manufacturing, and infrastructure organizations. Challenge Most risk and compliance platforms rely on outdated corporate branding that feels technical but lacks clarity, authority, and differentiation. The goal was to create a brand that communicated trust, precision, operational excellence, intelligence, and enterprise credibility while remaining visually modern and scalable. Solution I developed a complete brand system including: Brand positioning Logo and visual identity Color palette and typography system Iconography suite Website direction Product UI concepts Social media assets Sales deck and collateral design The visual language combines industrial strength with technology-forward sophistication through a high-contrast black, carbon, and safety-lime palette inspired by control rooms, infrastructure, and mission-critical operations. Result The final concept demonstrates how strategic branding can elevate a technical software product into a premium enterprise platform with a clear market position, strong visual differentiation, and a cohesive customer experience. Services: Brand Strategy, Creative Direction, Visual Identity, UI/UX Direction, Product Marketing, Sales Enablement Assets
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73
Crafting impactful brand identities and websites
    1x
    Hired
    2
    Followers
Crafting impactful brand identities and websites
UI/UX Design for High-Converting SaaS Landing Pages
UI/UX Design for High-Converting SaaS Landing Pages
UX · Product Design · Front-End · WordPress
UX · Product Design · Front-End · WordPress
creating user-centered digital experiences.
creating user-centered digital experiences.
UI/UX Designer & Webflow Developer for Stunning Interfaces
    $5k+
    Earned
    7x
    Hired
    5.0
    Rating
    12
    Followers
UI/UX Designer & Webflow Developer for Stunning Interfaces